Evaluation

Unit 54 C4

Evaluation

I think the name of the Radio channel, ‘MIXX’, represents a mixture of Jungle music and House music, this would be combined to create the genre of music the Radio channel would broadcast.  I chose to mix these two genre’s of music because when separated they are the music genre’s of my two other Radio channels, I did this because I thought this would give the Radio channel a bit more edge. This is the music that you would hear at a ‘Rave’ party environment. I envision this type of music to be this mixture of music genres because I think of mixing when creating the Radio channel logo. This made me naturally go with the direction of mixing the two genres of, music from my other two Radio channel logos. Secondly the harsh edges within the name, for example the straight lines make the logo look very youthful and edgy, and I think this suits my genre that I have chosen. This music is aimed at those aged 18 and over, which are those who are appropriately aged to go out to ‘Rave’s’ and enjoy themselves with that music.

 

The target audience for this Radio channel of music is aimed at those who are aged 18 – 30 years old, for both males and females, who enjoy going to ‘Rave’s’. They like the music that they can escape to and create a false persona of themselves to get away from their ordinary lives.

 

I wanted my logo to make the target audience that my music channel is aimed at to make them ponder over their memorise of their time out at ‘Rave’s’ with theirs friends. I wanted to use bright colours and things that would grab people’s attention like the lightning bolts, for example the lightning bolts grab people’s attention because when ever it is thunder and lightning people know about, hence grabbing their attentions. I also used the bright colours of electric blue, vivid orange and a lively red. By using all of these colour is would not only grab my target audiences attention but also attract to both females and males. I wanted my logo to make those who have been working hard all week at work to appear lively and upbeat and ready for a good time which at the end of the week my target audience want.

 

I think the competitors for the radio station would be ‘Capital XTRA’, ‘Rave-Radio’ and ‘Rave dance’, which all broadcast 7 days a week. This is mainly because they all play similar music, which would be extreme dance music. Also all of the radio stations have a similar age range for there target audience. My radio station will be different because it will cater for both genders.

 

I wanted to create a fashionable, trendy yet juvenile look to my logo, which only plays he latest and greatest Rave dance music. This way it would appeal to my target audience with the ages of 22 – 30 year olds who enjoy who enjoy going to raves and having a good time listening to these great rave anthems. I wanted my radio station logo to appeal to both females and males as I can imagine both males and females at raves and dancing together and having a good time.  Imagine both females and males travelling up to the rave together and dancing to all of the rave dance songs together.  Also they would all be dancing and singing along with the music playing on the radio station ‘MIXX’.

 

I started by finding an appropriate font for my text on my logo, I chose the font, “Myriad Pro”, which I thought was a suitable font because it is grown up and would appeal tot the adults that are aged within my target audience.

I created the appearance of the logo by saving an image of a boom box I found on the Internet which I then used for my logo by saving and using on Photoshop. This chosen image was then enlarged by pressing and holding down the keys of, ‘CMD and ‘T’ then, ‘Sift’ this is so the image remains clear and appears professional. Next I added a  the lightning type bolts coming out of the speakers of the boom box and then added the appropriate colours to them.