Music video conventions

1. Artist will usually appear in the video
2. The songs will be the soundtrack to the whole video, it will start and end when the music video starts and ends.
3. Artist will usually lip-synch along with the lyrics.
4. The artist will perform throughout the video, either dancing, playing and instrument or gesturing.
5. The video will usually have 3 or more different locations, which may change with each verse/chorus.
6. The costume will match the locations and will often change when they change.
7. There will usually be sections of the video that are filmed in the studio, most often performance parts.
8. The video will usually contain some type of narrative, often intercut with performance shots.
9. The video will containa range of movements to create a dynamic look (energy) most often tracks, cranes and whip pans.
10. The video will use mostly close-ups for lip-synch, mid/long shots for performance and extreme close-ups for cutaways.
11. The video may often use high angles to create a vulnerable or sexy look, or low angles to createa dominant and powerful look.
12. There will be a wide range of different shot types/angles in each location to allow for dynamic and non-repititive editing.
13. The editing will cut to the beat, and will be montage editing.
14. Quite often a slow motion effect is used to create a sexy or slick feel.
15. The video will be based around a concept rather than a story.

conventions

                       
To begin with, all four of these music video's have some of the same conventions. The conventions that are clear to the audience within all of the music video's are, cutting, shot type, setting, location and costume. This shows that music video's a lot of the same conventions are usually video's for the same genre of music.

Secondly, the first convention of cutting is apparent throughout all four of these music video's as the audience can clearly see the cutting shots where one second the shot is of the location and the next moment the shot is of somebodies face. This convention helps link all of these music video's together because it helps all of the video's to convey emotion this is done by the cutting because after the shot of panning across the location of the music video it is then quickly cut to a shot of someones face with a certain expression on there faces. For example the way to convey the most emotion through facial expression is to show the emotion of sadness, which is also in all four of these music video's.

The next convention that links all of these music video's is shot type. The way in which this is conveyed is through the shot types of long shots of the location and close up shots of the artist or a prop of importance. The convention of location lenks all of these music video's together because it help display that all of these music video's have the same mood. The way in which this convention of a music video helps to do that is through the weather of the location, for example if the location is the same different moods can be set due to the difference in weather. e.g. sun down displays a down and depressing emotion.

The next music video convention that links all of these music video's together is costume. This helps ink all of these music video's together because it helps display the emotion of the artist or actor within the video. For example these music video's link through costume because the features actors or artists are wearing the same types of clothing, e.g. dull colours mainly gey's and blacks.

Lastley the  music video convention that links all of these video's together is setting, this conventions help link all of these music video's together because they may have some similarities in props that help create an atmosphere for ythe music video that usually represents the music genre.

I would save this document as a PDF, because i will be able to set it to other people via email and other ways of communication but it will also allow me to be the only one to be able to edit it. If the person who as received this image opens it a tries to change it they will not be able to. This is for copy wright protection.

Test sheets

Evaluation

Unit 54 C4

Evaluation

I think the name of the Radio channel, ‘MIXX’, represents a mixture of Jungle music and House music, this would be combined to create the genre of music the Radio channel would broadcast.  I chose to mix these two genre’s of music because when separated they are the music genre’s of my two other Radio channels, I did this because I thought this would give the Radio channel a bit more edge. This is the music that you would hear at a ‘Rave’ party environment. I envision this type of music to be this mixture of music genres because I think of mixing when creating the Radio channel logo. This made me naturally go with the direction of mixing the two genres of, music from my other two Radio channel logos. Secondly the harsh edges within the name, for example the straight lines make the logo look very youthful and edgy, and I think this suits my genre that I have chosen. This music is aimed at those aged 18 and over, which are those who are appropriately aged to go out to ‘Rave’s’ and enjoy themselves with that music.

 

The target audience for this Radio channel of music is aimed at those who are aged 18 – 30 years old, for both males and females, who enjoy going to ‘Rave’s’. They like the music that they can escape to and create a false persona of themselves to get away from their ordinary lives.

 

I wanted my logo to make the target audience that my music channel is aimed at to make them ponder over their memorise of their time out at ‘Rave’s’ with theirs friends. I wanted to use bright colours and things that would grab people’s attention like the lightning bolts, for example the lightning bolts grab people’s attention because when ever it is thunder and lightning people know about, hence grabbing their attentions. I also used the bright colours of electric blue, vivid orange and a lively red. By using all of these colour is would not only grab my target audiences attention but also attract to both females and males. I wanted my logo to make those who have been working hard all week at work to appear lively and upbeat and ready for a good time which at the end of the week my target audience want.

 

I think the competitors for the radio station would be ‘Capital XTRA’, ‘Rave-Radio’ and ‘Rave dance’, which all broadcast 7 days a week. This is mainly because they all play similar music, which would be extreme dance music. Also all of the radio stations have a similar age range for there target audience. My radio station will be different because it will cater for both genders.

 

I wanted to create a fashionable, trendy yet juvenile look to my logo, which only plays he latest and greatest Rave dance music. This way it would appeal to my target audience with the ages of 22 – 30 year olds who enjoy who enjoy going to raves and having a good time listening to these great rave anthems. I wanted my radio station logo to appeal to both females and males as I can imagine both males and females at raves and dancing together and having a good time.  Imagine both females and males travelling up to the rave together and dancing to all of the rave dance songs together.  Also they would all be dancing and singing along with the music playing on the radio station ‘MIXX’.

 

I started by finding an appropriate font for my text on my logo, I chose the font, “Myriad Pro”, which I thought was a suitable font because it is grown up and would appeal tot the adults that are aged within my target audience.

I created the appearance of the logo by saving an image of a boom box I found on the Internet which I then used for my logo by saving and using on Photoshop. This chosen image was then enlarged by pressing and holding down the keys of, ‘CMD and ‘T’ then, ‘Sift’ this is so the image remains clear and appears professional. Next I added a  the lightning type bolts coming out of the speakers of the boom box and then added the appropriate colours to them.

logo evaluated

PHOTOSHOP TEST