conventions

                       
To begin with, all four of these music video's have some of the same conventions. The conventions that are clear to the audience within all of the music video's are, cutting, shot type, setting, location and costume. This shows that music video's a lot of the same conventions are usually video's for the same genre of music.

Secondly, the first convention of cutting is apparent throughout all four of these music video's as the audience can clearly see the cutting shots where one second the shot is of the location and the next moment the shot is of somebodies face. This convention helps link all of these music video's together because it helps all of the video's to convey emotion this is done by the cutting because after the shot of panning across the location of the music video it is then quickly cut to a shot of someones face with a certain expression on there faces. For example the way to convey the most emotion through facial expression is to show the emotion of sadness, which is also in all four of these music video's.

The next convention that links all of these music video's is shot type. The way in which this is conveyed is through the shot types of long shots of the location and close up shots of the artist or a prop of importance. The convention of location lenks all of these music video's together because it help display that all of these music video's have the same mood. The way in which this convention of a music video helps to do that is through the weather of the location, for example if the location is the same different moods can be set due to the difference in weather. e.g. sun down displays a down and depressing emotion.

The next music video convention that links all of these music video's together is costume. This helps ink all of these music video's together because it helps display the emotion of the artist or actor within the video. For example these music video's link through costume because the features actors or artists are wearing the same types of clothing, e.g. dull colours mainly gey's and blacks.

Lastley the  music video convention that links all of these video's together is setting, this conventions help link all of these music video's together because they may have some similarities in props that help create an atmosphere for ythe music video that usually represents the music genre.