Music video conventions

1. Artist will usually appear in the video
2. The songs will be the soundtrack to the whole video, it will start and end when the music video starts and ends.
3. Artist will usually lip-synch along with the lyrics.
4. The artist will perform throughout the video, either dancing, playing and instrument or gesturing.
5. The video will usually have 3 or more different locations, which may change with each verse/chorus.
6. The costume will match the locations and will often change when they change.
7. There will usually be sections of the video that are filmed in the studio, most often performance parts.
8. The video will usually contain some type of narrative, often intercut with performance shots.
9. The video will containa range of movements to create a dynamic look (energy) most often tracks, cranes and whip pans.
10. The video will use mostly close-ups for lip-synch, mid/long shots for performance and extreme close-ups for cutaways.
11. The video may often use high angles to create a vulnerable or sexy look, or low angles to createa dominant and powerful look.
12. There will be a wide range of different shot types/angles in each location to allow for dynamic and non-repititive editing.
13. The editing will cut to the beat, and will be montage editing.
14. Quite often a slow motion effect is used to create a sexy or slick feel.
15. The video will be based around a concept rather than a story.